Choosing your own path as an artist is the most difficult part of the journey.

As an artist, decisions are often made by others on your behalf (and not always in your best interest), leaving you feeling taken advantage of and powerless. At the same time, standing with certainty and commitment to your vision can be scary and prove to be a real challenge especially, when the stakes are high. However, if you don’t define who you are and what you stand for, others will do it for you. Your Artist Brand Book™ gives you a place to stand with integrity and certainty as an artist. It puts your intentions out in front, and it does so in a clear and compelling way-to everyone, including yourself!

Have you compromised your vision or has your intention not been heard?

Compromising your integrity and vision ultimately leads to frustration, confusion, and disappointment. When you feel like you have compromised your core self, it’s easy to fall into the trap of feeling stuck and disconnected from who you are and what you stand for. A compelling Artist Brand Book™ can become one of the most essential tools you’ve ever created for yourself, one that gives you confidence and clarity to stand as your authentic self and still command respect. Create your Artist Brand Book™, share your message through your lens, and preserve your vision!

COURSE CURRICULUM

  • 1

    Introduction

  • 2

    What's Your Brand Personality? (BEINGNESS;ROOT)

    • What Are You Strengths?

    • How Are You Perceived?

    • What's Your Brand's Emotion?
  • 3

    What's Your Brand Philosophy?

    • Start With Your Why

    • What Is Your Brand Archetype?
  • 4

    Create Mission & Vision Statement

    • Create Your Mission & Vision Statement

    • Writing Your Vision and Mission Statement
  • 5

    Design Your Messaging

    • Create The Perfect Calls-to-Action
  • 6

    Identify Your Target Marketing Platforms

    • Website

    • Mobile App

    • Social Media
  • 7

    Assemble Your Assets

    • Design Elements

    • Photography

    • Mood Board
  • 8

    Onboarding Your Team

    • Introducing your vision to your team

    • Presenting 'Brand' New You

  • 9

    Sharing Your Brilliance!

    • Sharing your Brand Book

Your Guide

Guide

Tammy Michelle (McCrary)

Tammy Michelle (McCrary), Founder and CEO of Artistology, is an entertainment consultant and entrepreneur. She has lived and breathed innovation and entertainment for more than three decades. From her time as a hands-on artist manager and her role as a brand strategist to her success as a senior-level entertainment business executive and nonprofit sector leader, Tammy has excelled at reimagining what it means to be a music industry pioneer. For more info visit tammymichelle.com

What They Say...

Hear from those who have benefited from having an Artist Brand Guide

Handles the hard stuff for me

by Sunshine

What I loved the most about the Artist Brand Book course is that I really got a chance to get clear on who I am as a business and then have something that I can share with my whole team and anyone that I work with. It handles the hard stuff for me. It 'goes before me' and says what I may not be comfortable saying or may even forget to say. It's the best thing that I have done to support my business as an artist.

It's just so professional!

by Marcus

When my manager and I shared my Artist Brand Book with my label, they had a different level of respect for me as an artist. It's just so professional!

Opened new opportunities for me

by Melody

I have been doing this for quite some time. Even though my 'brand' is established, to be able to clearly identify it and then intentionally market myself as a brand has opened new opportunities for me.

What's Your Artist Brand?

Know your brand and make sure that your team and key stakeholders know it too. This is your game-changer.

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